Ad Elements Portfolio

Advertising, to me, is more than just commercials or billboards; it is an emotional experience. In the series premiere of the iconic AMC television series Mad Men, Donald Draper states:

"Advertising is based on one thing, happiness. And you know what happiness is? Happiness is the smell of a new car. It's freedom from fear. It's a billboard on the side of the road that screams reassurance that whatever you are doing is okay. You are okay."

Although the quote is from a ficitonal show, it definitely rings true in the real world. The reason that advertising has always been a success is because it connects the viewer to a product. The consumer builds a special trust with a brand as a result of seeing themselves in the advertisement, connecting to the audience on a personal level. At the base of it all, advertising is a conversation between a company and customer, and for it to be successful, all that needs to happen is that special connection.

Updated Ad: Jonesboro Zoo

This billboard ad will target parents and their children alike to come to the brand new zoo. The objective is to showcase the benefits of the zoo, showing all of the animals that the zoo offers. As well, it will state the benefits of attending during the day of the grand opening. The persuasive strategy is for this to be shown as a billboard to draw in families that are driving around Jonesboro to come to the zoo.

Updated Ad: Levi's / Morris Alterations (Parody)

This print ad will target adults whose clothes are becoming too small. The objective is to get more customers to come to Morris Alterations to fix their everyday clothing needs. The persuasive strategy is by parodying the Levi's ad and humorously showing their jeans becoming too tight on an individual and using an emoji to express how tight they are.

Updated Ad: Oranges (Fruit Ad)

This social media ad will target teenagers and adults. The objective is to get more people into the habit of eating oranges everyday to get help get them to a healthier lifestyle. The persuasive strategy is by putting this on social media, where people usually spend their time when they are lazy, they can go and get an orange to help them make a better choice with their time.

Television/Video Ad: Arkansas State University

This video ad will target prospective students and their families. The objective is to get students to see the benefits of attending A-State as well as hopefully getting them to apply to attend in the fall. The persuasive strategy is by using footage of campus paired with an interview from 2015 R.E. Lee Wilson Award winner Earl Morris, it will undoubtedly be a great way to introduce the university to a whole new generation of Red Wolves.

Disclaimer: Some footage used from A-State Facebook Page.

https://youtu.be/eK2vbLo1Zm0

Video is unlisted to prevent confusion from actual A-State marketing material, so you must go to the link manually.

Social Media Ad: New Orleans Bowl

This social media ad will target fans of the Arkansas State University Red Wolves. The objective is to get students, faculty and staff, almuni and families to join in on the fun for the New Orleans Bowl. The persuasive strategy is by using social media, the word will be spread about the game incredibly quickly, helping get school spirit up by using the clear picture of the Red Wolf helmet to howl on our players to victory.